Natural Beauty & MASQ X PRISM Brush Bar Relaunch

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The FOMO Is Real

I attended a natural beauty event the other night which I found particularly interesting because I’ve never really been into natural beauty products. I can understand the health & environmental benefits of using natural beauty products, but I was always stuck on the idea that they didn’t really work. The first thing that comes to mind is the Lush Store, which in my opinion smells like every scent of hippie I can think of. I guess I was wrong because I was in a room filled with other women who rave about the natural beauty industry. I definitely have FOMO and will have to make an effort to explore some more natural products.

Moonshine Juicery 1

Moonshine Juicery


The natural beauty biz event was the relaunch of two all natural beauty products. The first product I wanted to talk about was hair care MASQ product range. MASQ is a brand developed by a Waterloo local Portia Singh who used her childhood of Indian based home hair remedies to create all natural hair products. The Mask is supposed to be an all-natural solution for both hair growth and restoration.  The MASQ line includes three products, Main-tain for hair lengths, Fresh Lengths for the scalp, and Jack which is a beard oil. I was recently on the hunt for a hair treatment I would be able to use weekly after I read that its one of Jen Atkins secrets to flawless hair. In the spirit of this, I purchased Main-tain. I am super excited to try it out! Keep an eye out for a full review in few weeks.


The Prism Brush Bar

The second product on the relaunch was a natural make up brush cleaner, the Prism Brush Bar. Nina Sijakov, who is also a Waterloo local, created the Prism Brush Bar in 2015. The product was inspired by Nina’s love for beauty and natural skincare. From my own experience, I have noticed that methods of washing make up brushes are often overlooked. Makeup brushes need to be washed on a regular basis, therefore harsh products can greatly affect the longevity of your make up brushes. Thus the gentle ingredients in the Prism Brush Bar would be a perfect addition to your beauty regiment ( and the cute packaging doesn’t hurt either). There is also a link to Nina’s blog on the Prism Brush Bar website if you wanted a resource for information on natural beauty and healthy living.


The remainder of the evening was a Q&A session with beauty experts; all of which are familiar with the natural beauty industry. I thought I would share a few questions that were shared, which I thought might be interesting for those who haven’t dived into the world of natural beauty.


Nina @prismbrushbar | Portia @shopmasq | Jo @unikoncept | Christine @christnehalbert |

Jen @thetruthbeautycompany | Tavi @tavi_tree | Lauren @blairebeauty 

Q: What is one common ingredient that used within beauty products that many people don’t realize is harmful?

A: Talc. It is found in most makeup that comes in powdered forms including eyeshadows, bronzers, and blushes. There are many studies proving that its a known carcinogen. I was recently at Sephora looking to purchase the new ‘Heat’ palette, but when I looked at the ingredients the first thing it listed was Talc. I asked someone if they carried any eyeshadows without Talc and unfortunately so far Sephora does not.

Q: How do you feel about the Glossier Brand?

A: The branding and packaging of the Glossier products is super cute. Who doesn’t want a package shipped to them in neon pink bubble wrap? Unfortunately, on the Glossier website, they only show five “key ingredients” on the product page that are all natural. It is only until you expand the ingredients list that you are able to see all the harsh chemicals that actually make up these products.

Q: Do you think the phrase ‘chemical free’ is misleading?

A: Yes.  The term ‘chemical free’ is unregulated, therefore anyone is able to use it on their products. Technically everything is made of chemicals or more specifically, molecules. I think when people think of chemicals they think of harmful solvents or solutions. If you are interested in what ingredients are in the products you are buying, there are plenty of apps you can download that will help you better understand what exactly you are looking at.

*Heres a link to the THINK DIRTY app I came across. The Think Dirty is dedicated to helping users decode ingredients in their beauty products. There is even an option to just scan the barcodes on products making the process simplistic!

Final Thoughts

All in all, I had a good time at this event considering I am a complete noob when it comes to natural beauty. The event inspired me to be more conscious about the products that I am buying and I MIGHT even pick up a clean eating book to read over my Christmas break. I also wanted to note that the owner of ” The Natural Beauty Company” dropped her age during the Q&A and I was shocked at how much younger she actually looks. I think I am going to have to stop by her shop because whatever she’s using I want it.

Until Next time,

Shannon xx





  1. Cynthia (ebbony&lune) says:

    Thanks for sharing, and getting some of their answers too. I actually love The Truth Beauty Company you definitely need to check it out!

  2. Portia says:

    Love this! Could not have worded this better myself 🙂
    So grateful to have you attend the event!! Hope you had fun girl!!

  3. Vanessa says:

    I definitely need to download the Think Dirty app after hearing them talk about all the stuff that goes into products!

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